How to annoy people and alienate customers.

Over a year ago when I seriously started thinking about going back to school I looked into the University of Phoenix. The first thing that annoyed me was the way I couldn't get any detailed information about cost or classes on their website. First you enter your name/e-mail/phone number, then the University of Phoenix will contact you and grant you such basic privileged information. Maybe "my generation" is showing, but that is such an annoying business practice. I don't care if it is tuition cost or an auto insurance quote- I'm doing this online because I don't want to talk to humans first. Give me the information I need, I will then make an informed decision based on my needs, if needed I will contact you with questions or things in need of clarification. But to hold simple information hostage so you can call and give me a sales pitch is just annoying.

But apparently the University of Phoenix does not care about being annoying, I believe it may in fact be part of their business model. How do I know this? Because they have been calling me three times a week for over a year. After my initial phone call with a University of Phoenix rep I thought "That is waaayyy too expensive for an online degree" and I went elsewhere. Obviously the University of Phoenix did not know this, but I figured if I blew them off for a week or two they would stop calling. They did not. They increased their weekly calls and added e-mails into the mix (why did I use my real e-mail address!?!) Now all of this could have been avoided had I simply picked up the phone at any point in time and said "I am not interested" but I am not good at that. I mean, I routinely tell elaborate lies to door-to-door sales people about why I cannot/do not need their product, instead of merely saying "no thanks."

After so long I figured it would be OBVIOUS to the Phoenix's that I was ignoring them. But two-weeks turned into two-months, then six months, now well over a year with no end in sight. There was one time in July I answered and said "Hola!" hoping they would think somebody else (somebody who spoke Spanish!!!) had my number now and would stop. But it didn't. The relentless calling continues and now I refuse to answer out of principal. How can they be so dumb? Do they think after a year I'm going to actually pick up? Or call them back and be interested? Maybe the reason the tuition was so expensive is because they have to pay people to keep calling people like me day in and day out? Who knows.

But one thing is for sure, I am no Phoenix.


Whitney Shepard said...

This gives me so much anxiety.

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